Orange County SEO Checklist: 2025 Local SEO Playbook

1) Google Business Profile (GBP)

• Exact business name, category, and service areas (Irvine, Newport Beach, Laguna Beach, Costa Mesa, etc.)
• Add services, products, hours, booking link, and UTM‑tagged website URL
• Upload real photos monthly; post offers/updates weekly

2) On‑Page SEO Foundations

• One primary keyword per page (e.g., "Orange County web design")
• Keywords in H1, title tag, meta description, first 100 words
• Internal links to services, location pages, and contact

3) Technical SEO

• Core Web Vitals: fast LCP (<2.5s), CLS < 0.1, and responsive images
• XML sitemap, robots.txt, HTTPS, and clean URL structure
• Schema: LocalBusiness, Service, FAQ

4) Local Citations & NAP Consistency

• Consistent Name, Address, Phone across Google, Yelp, Bing Places, Apple, industry directories
• Embed Google Map on contact page; use local schema markup

5) Reviews & Reputation

• Ask happy customers for Google reviews (send short link)
• Reply to every review with location keywords where natural

6) Content that Wins Locally

• Service pages + location modifiers ("Web Design in Newport Beach")
• Case studies with results and testimonials
• Blog posts answering local questions (cost, timelines, vendors)